Andale Launches Discount Coupon Feature to Increase eBay Buyer Loyalty

The discount coupon feature allows an eBay auction seller to offer discounts to returning customers, thereby stimulating repeat purchases and increasing customer loyalty

Sunnyvale, CA, October 13, 2006—Andale, Inc., one of the largest providers of listing tools and research services for sellers on eBay®, today announced the launch of discount coupon support within its Andale Checkout product. The discount coupon feature allows an eBay auction seller to offer discounts to returning customers, thereby stimulating repeat purchases and increasing customer loyalty. The Coupons can be used in any market, and is automated for the eBay Market.

For over 6 years Andale has offered an easy, automated, and flexible way for sellers to complete their transactions with buyers at the close of eBay auctions with the Andale Checkout Product. With this enhancement, Andale Checkout will automatically create coupons based upon buyers' purchase amounts, making the coupon creation and redemption process completely automated. Sellers using Andale Checkout can also manually create coupons for specific customers or for unique circumstances. A returning buyer simply enters his or her coupon code to receive the discount. The coupon feature is included at no additional cost in Andale Checkout.

"We are excited about bringing this new functionality to all e-commerce sellers who use Andale Checkout," said Ravi Garikipati, CEO of Andale. "Andale strives to bring new services to our customers that can add value, and the ability to attract repeat buyers creates additional sales opportunities for Andale Sellers."

About Andale
Andale is the leading and largest provider of auction management and research and analytics services to online sellers of all sizes. Andale provides online sellers with listing tools, research and analytics services to give online sellers the "freedom to sell" and make informed business decisions. Andale's Auction management tools help sellers grow their online auction businesses across multiple channels and through distribution of Andale Stores through major search engines. Andale's customers are online sellers of all types—from casual sellers to high volume merchants. Andale is headquartered in Sunnyvale, California and opened offices in Bangalore, India, in 2002. For more information, visit app.vendio.com.

Press Contact:
Dan Russo, Sr. Vice President
Andale, Inc.
pr@andale.com

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