Andale Launches Honesty.com, Free eBay Buyer Research Site

Sunnyvale, CA (PRWEB) September 6, 2006—Andale, Inc., one of the largest providers of listing tools and research services for eBay sellers, today announced the launch of Honesty.com (www.honesty.com), a free service the helps provides an easy way for eBay shoppers to find bargain prices among items currently on eBay.

Honesty.com is a culmination of more than two years of development. Honesty.com displays live listings using technology developed by Andale to identify the best bargains. More than just an aggregation of listings, Honesty.com provides an easy-to-use drill-down structure that is a fast and accurate way for a buyer to find the bargain of their choice.

Honesty.com displays both the average selling price and a calculated bargain price, based on historical pricing; a buyer can immediately see the value of the specific bargains they discover. The site displays items in a list format with accompanying images: bargains are marked with a special icon, and the user can choose to see only bargain items or all items currently available on eBay.

"For a buyer, knowing the right price to bid on an item is as important as finding the item. Bidding too low will result in lost bids and bidding too high will result in overpayment," said Prashant Nedungadi, Andale’s Chief Technology Officer. "Honesty.com mines historical sales on eBay and uses proprietary algorithms to determine true bargain prices for items on eBay. Buyers can use the bargain price as a proxy for how much they should bid and still have a high chance of winning the bid."

Beyond getting the best bargain, the Honesty.com website offer an RSS feed allowing a buyer to keep up with trends or wait for the best bargain. A buyer simply performs his search and selects the RSS button: the results are populated into his RSS reader, Website or blog. Honesty.com RSS supports Google, My Yahoo, My MSN, My Feedster and Bloglines.

About Andale
Founded in 1999, Andale is the largest provider of listing tools, research, and analytics services to give online sellers of all sizes the "freedom to sell" and make informed business decisions. Andale's auction management tools help sellers grow their online auction businesses across multiple channels and through distribution of Andale Stores through major search engines. Andale's customers are online sellers of all types - from casual sellers to high volume merchants. Andale is headquartered in Sunnyvale, California and opened offices in Bangalore, India, in 2002. For more information, visit app.vendio.com and www.honesty.com.

Press Contact:
Dan Russo, Sr. Vice President
Andale, Inc.
pr@andale.com

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