Andale's Market Insight Products Bring Auction Trading Into 21st Century

New Research and Analysis Tools Create Better Informed, More Profitable Merchants

ANAHEIM, Calif., – June 21, 2002 – Andale, Inc. (http://app.vendio.com), the leading provider of auction management tools and services for online sellers, today announced a complete set of products designed to take auction management from trial-and-error to precision and profitability. Andale's Market Insight products are the first complete set of tools for auction market analysis - combining market analytics, auction metrics and fast trading systems to help bring auction management into the 21st Century.

To provide online merchants with insight into the auction market, the company announced two new products - Andale Feedback and Andale Research - as well as two completely redesigned products - Andale Reports and Andale Lister Pro. Andale also announced support for eBay Stores. The announcements were made at the start of eBay Live, the first-ever worldwide community conference for eBay users.

"The incredible growth in online auctions has outpaced the development of tools sellers can use to manage this important new channel in an informed way. Many merchants are basing important financial decisions on little more than rumor, innuendo or instinct," said Munjal Shah, CEO of Andale. "We are beginning a new wave in online auctions - a time when auction traders are selling more, learning more and earning more from their businesses. It is only logical that the tools they use keep up with the rate and pace of innovation in the online auction market itself."

Market Insight for online auction traders is the third wave in online auction management that began when Andale launched the first server-based auction management system in 1999. Andale then introduced the first cross-channel service (auction, email, stores) in 2001, giving sellers the freedom to sell anywhere. Now, Andale's new products help sellers make the right decisions by providing better insight into the auction market at every step of the sales process - providing market analysis, comparative modeling, professional recommendations, as well as a new system to sell faster than ever before.

Andale Lister Pro (Patent Pending) - the Power Selling System

• Use a spreadsheet-like user interface to create and launch hundreds of ads at a time
• Import inventory items from a spreadsheet or database using simple wizard
• Export data into any offline fulfillment, reporting and financial systems
• Support multiple users. Distribute the task of listing, shipping and accounting
• Reduce shipping time with invoice, labels and picklist generators

Andale Research - the Real-Time Quotes and Sales Analysis System

• Find out what's hot and what's not, the best days and times to list, and the best special options to maximize your business
• Search to obtain statistics for certain products such as: how many units sold, total dollar amount of sales, and average selling price
• Monitor average selling price for products and receive alerts when prices pass a threshold you define

Andale Feedback - the Investment Protection/Personal Protection System

• Automatically monitor feedbacks
• Receive alerts of any negative feedbacks
• Display information on seller's best business practices
• Manage feedback with direct negotiation, before negative feedbacks can impact business

Andale Reports - The Finances and Business Reporting System

• Know all the costs of selling, including fees from eBay, Andale, PayPal and more
• Learn how much Revenue was made and how Profits can be increased
• Receive recommendation for improving business performance, sales and pricing

eBay Stores - Supports Listing and Checkout Integration

• List directly to eBay Stores
• Use Andale themes, layouts and counters
• Update pending sales in Andale Checkout automatically for eBay Stores, eBay Checkout, eBay Buy It Now, and eBay Payments (Billpoint) transactions
• Allow buyers to pay with PayPal or credit card through Andale Checkout

With Andale, online auction traders have an end-to-end solution of unmatched power and flexibility to take managing their auctions into the 21st Century. The company's 10 steps to success include the core products necessary for a highly successful business. Online auction traders can start with Research to determine what and when to sell, then add Images, Lister, Counters, Gallery and Store to merchandise and sell products. Checkout and Feedback complete the post-sale process, while the Email Offer increases repeat buyers. Finally, Andale Reports ties it all together, offering enterprise-level transaction and cost analysis.

About Andale

Andale is the leading and largest provider of commerce management services for automating and integrating all aspects of online sales across multiple channels - Internet auction sites, branded storefronts, any Web site, and direct email. The company gives Power Merchants - the new small businesses of the 21st Century - the tools they need to be innovative and efficient in online selling. Andale has more than 1 million registered users and the company's counters service now drives more than 80 percent of all listings on eBay each week. Andale has secured exclusive technology integration and distribution partnerships with eBay, the leading online auction marketplace, and PayPal, the number one person-to-person payment provider. Andale has received $61 million in financing from Bowman Capital Management, Texas Pacific Group (TPG), Tarrant Venture Partners, Accel Partners, Mohr Davidow Ventures, Oak Hill Venture Partners and other angel investors. For more information visit app.vendio.com.

Copyright 2002 Andale, Inc. All Rights Reserved.